For many centuries, São Paulo was a rather unexciting city. This changed radically with the arrival of great waves of immigrants at the end of the 19th century, followed by migrants from other parts of Brazil in the early 20th century. They were attracted by the coffee plantations and later by industry and the service sector. In this way, the city grew and new traditions took root. Today, the capital of the State of São Paulo is, besides being an important economic and financial hub, one of the main centers for the development of new trends, culture and entertainment in Brazil.